Every year, El Ojo de Iberoamérica gathers the top minds of international and regional advertising and, since 1997, is the meeting point between the Latin talent and global referents.
The International Festival El Ojo de Iberoamérica is pioneer in innovation and in developing new and better ways of judging and awarding the best work of the industry. The online voting system , the first in global industry, allows each jury to judge through a DVD from his office -with time and dedication, the best job in the industry without the conditioning of traditional systems. Beside, it was the first festival in the global industry to chose and defines the Grand Prix of all sections of the festival with an integrated look.
The presidents of each section will choose, the days before the festival in Buenos Aires, all the Grand Prix of the year; in an unique way, with a enriching discussion.
This means that, in the first stage, the voting will be online and more than 200 professionals of the entire region will chose the finalists and the winners of metals. And, in a second stage, the Jury Presidents joined in Buenos Aires will have the labor to choose between those winners, the Grandes Ojos 2013 with an integrated look.